Search Results

Journal:Journal of Management Sciences (JMS), 2016, Volume 3, Issue 1

Author(s): Wajeeha Aslam, Zia Ul Haq

Keyword(s): Attitude towards mobile advertising, Irritation, product involvement, entertainment, appeal

Journal:Abasyn University Journal of Social Sciences (AJSS), 2015, Volume 8, Issue No 2

Author(s): Hafiz Muhammad Ishaq, Ayesha Javed, Yasir Karim

Keyword(s): Entertainment, Infotainment, Irritation, Credibility, Advertising, Value, Frequency of Contact, Attitude of Consumers toward SMS Advertisement, Islamabad

Journal:Business & Economic Review (B&ER), 2018, Volume 10, Issue No 1

Author(s): Farhina Hameed, Abdul Qayyum

Keyword(s): Attitude, behavioral intention, entertainment, Irritation, mobile learning, Pakistan

Journal:, 2015, Volume , Issue No

Author(s): Hafiz Muhammad Ishaq, Ayesha Javed, Yasir Karim

Keyword(s): Entertainment, Infotainment, Irritation, Credibility, Advertising, Value, Frequency of Contact, Attitude of Consumers toward SMS Advertisement, Islamabad