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Journal:Abasyn University Journal of Social Sciences (AJSS), 2015, Volume 8, Issue No 2

Author(s): Hafiz Muhammad Ishaq, Ayesha Javed, Yasir Karim

Keyword(s): Entertainment, Infotainment, Irritation, Credibility, Advertising, Value, Frequency of Contact, Attitude of Consumers toward SMS Advertisement, Islamabad

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Special Issue - AIC

Author(s): Qazi Mohammed Ahmed, Madeeha Irshad, Mohammed Ali, Dr Asif Mian

Keyword(s): Social Media, Consumer Generated Content, Young Consumers, Advertising, Attitudes, Motivations

Journal:The Pakistan Development Review, 2015, Volume 54, Issue No 1

Author(s): Tariq Mahmood

Keyword(s): Productivity, mediation, Advertising, industries

Journal:The Pakistan Development Review, 2015, Volume 54, Issue No 1

Author(s): Tariq Mahmood

Keyword(s): Productivity, mediation, Advertising, industries

Journal:Pakistan Journal of Social Sciences (PJSS), 2015, Volume 35, Issue No 2

Author(s): Waheed Asghar, Muhammad Nauman Abbasi, PhD, Muhammad Zafarullah, PhD

Keyword(s): Cognitive Buying Behavior, Brand Awareness, Brand Recall, Brand Beliefs, Advertising, Sales Promotion

Journal:Journal of Research and Reflections in Education, Volume 12, Issue No 2

Author(s): Anjum Zia, Moneeba Iftikhar

Keyword(s): Millennials, Smartphone apps, Advertising, Consumer Behavior, television

Journal:, 2015, Volume , Issue No

Author(s): Hafiz Muhammad Ishaq, Ayesha Javed, Yasir Karim

Keyword(s): Entertainment, Infotainment, Irritation, Credibility, Advertising, Value, Frequency of Contact, Attitude of Consumers toward SMS Advertisement, Islamabad