Impact of Advertisement and Sales Promotion on Consumer Cognitive Buying Behavior: A Study of Low Involvement (FMCG) Products
Journal:Pakistan Journal of Social Sciences (PJSS), 2015, Volume 35, Issue No 2
Author(s): Waheed Asghar, Muhammad Nauman Abbasi, PhD, Muhammad Zafarullah, PhD
Keyword(s): Cognitive Buying Behavior, Brand Awareness, Brand Recall, Brand Beliefs, Advertising, Sales Promotion
Severity: Notice
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