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Search Results for: Wisal Ahmad

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EXAMINING THE RELATIONSHIP BETWEEN CONSUMPTION OF COUNTERFEIT APPAREL AND CONSTRUCTION OF SELF-IDENTITY: A STUDY OF PAKISTANI WOMEN

Journal:Pakistan Journal of Women's Studies:Alam-e-Niswan, 2018, Volume 25, Issue No 2

Author(s): Atif Bilal, Wisal Ahmad, Shumaila Zeb

Keyword(s): Counterfeit consumption, Pakistan, counterfeit apparel, self-identity, social self-image

Domain Knowledge and Team Creativity: A Typological View

Journal:Business & Economic Review (B&ER), 2016, Volume 8, Issue No 2

Author(s): Wisal Ahmad, Mark Stufhaut, Nancy Johnson

Keyword(s): Collaboration, Creative Process, Teamwork, Domain Knowledge

Does Advertising Exposure Level Matter? Implications for Experimental Research in Advertising

Journal:Business & Economic Review (B&ER), 2016, Volume 8, Issue No 2

Author(s): Wisal Ahmad, Zahid Mahmood, Ayaz Ahmad

Keyword(s): Single Exposure, Three Exposures, Recall, Attitude, Purchase Intent

Collaborative Dynamics of Creative Teams: Modeling Creative Process in Advertising Design

Journal:Business & Economic Review (B&ER), 2017, Volume 9, Issue No 4

Author(s): Wisal Ahmad, Mark Stufhaut, Joe Labianca

Keyword(s): Collaboration, Creative Process, Creative Advertising Design, Domain Competency, Interactional Environment

Impact of Team Goal Orientation and Information Exchange on Creativity and Innovation in Advertising Creative Teams of Pakistan

Journal:Business & Economic Review (B&ER), 2018, Volume 11, Issue No 1

Author(s): Atif Bilal, Wisal Ahmad

Keyword(s): Goal orientation, information exchange, creativity, Innovation

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