Journal:Business & Economic Review (B&ER), 2016, Volume 8, Issue No 2
Author(s): Wisal Ahmad, Zahid Mahmood, Ayaz Ahmad
Keyword(s): Single Exposure, Three Exposures, Recall, Attitude, Purchase Intent
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Journal:Business & Economic Review (B&ER), 2016, Volume 8, Issue No 2
Author(s): Wisal Ahmad, Zahid Mahmood, Ayaz Ahmad
Keyword(s): Single Exposure, Three Exposures, Recall, Attitude, Purchase Intent