JOURNAL OF MANAGEMENT SCIENCES (JMS)

Protean Career Orientation and Subjective Career Success: A Cross-Cultural Perspective

Author(s): Junaid Zafar, Muhammad Umer Quddoos, Muhammad Munir Ahmad

Keyword(s): Subjective career success, protean career orientation, private education sector, pro_x0002_tean career theory

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Risk Tolerance as a Moderator on the Relationship between Customer Equity and Behavioral Loyalty of Securities Investors

Author(s): Puncharat Borirakcharoenkit, Sasiwemon Sukhabot, Idsaratt Rinthaisong

Keyword(s): Risk Tolerance, mediator, Customer Equity, Behavioral Loyalty.

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The Use of Social Media in the Marketing Strategy of Service Firms

Author(s): Pinelopi Athanasopoulou, Apostolos N. Giovanis, Marilou Ioakimidis

Keyword(s): Social Media, marketing strategy, fitness services, tourism, Education, relationship marketing, new service development.

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Financial Literacy and Saving Behavior of Private Sector Employees in Pakistan: Examining the Mediating Role of Self-efficacy

Author(s): Muhammad Sadil Ali, Imran Ullah Khan Marwat

Keyword(s): Financial literacy, saving behavior, Self-Efficacy, social cognitive theory, life cycle hypothesis.

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Revisiting Consumer–based Brand Equity: Gender-based Analysis

Author(s): Wajeeha Aslam, Haider Iqbal, Sohaib Uz Zaman

Keyword(s): Purchase Intention, Brand Awareness, brand image, Attitude, social media communication

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Understanding Digital Marketing Adoption in India: Integrated by Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Framework

Author(s): Ansar Abbas, Khalid Mehmood

Keyword(s): Adoption intention, Digital marketing, Start-ups, Theory of Planned behaviour (TPB), Technology acceptance model (TAM).

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