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Search Results for: Mirza A. Haq

The Impact of Consumption Value and Customer Delight on Retail Brand Equity: The Mediating Effect of Brand Experience

Journal:Journal of Management Sciences (JMS), Volume 16, Issue No 2

Author(s): Shahzad Khalil, Mirza A. Haq

Keyword(s): Holbrook Value, Brand Experience, Retail brand equity

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
2016
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2022

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