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THE REPRESENTATION OF MEN AND WOMEN IN ADVERTISEMENTS: A CRITICAL DISCOURSE ANALYSIS

Journal:The Women, 2015, Volume 7, Issue No 1

Author(s): Marvi Shaikh, Dr. Faraz Ali Bughio, Shafkat Ali Kadri

Keyword(s): REPRESENTATION OF MEN AND WOMEN, Advertisements, Critical Discourse Analysis

Islamic Values and Representation of Gender in Television Advertisements of Pakistan: A Semiotic Analysis during Holy Month of Ramadan

Journal:Pakistan Journal of Islamic Research, 2018, Volume 19, Issue No 2

Author(s): Malik Adnan, Zahid Yousaf

Keyword(s): Television, Advertisements, Gender, Representation, Islamic Values

Linguistic Iconicity in Brand Names: Derivational Morphology Based Analysis

Journal:Pakistan Journal of Social Sciences (PJSS), 2015, Volume 35, Issue No 2

Author(s): Sadia Malik

Keyword(s): Brand Names, Derivational Morphology, Linguistic Iconicity, Advertisements

Pakistan’s Print Media Industry Challenges and Prospects

Journal:Pakistan Journal of Social Sciences (PJSS), 2019, Volume 39, Issue No 1

Author(s): Ghulam Safdar, Ghulam Shabir, Abdul Wajid Khan, Asad Mumtaz Seyal

Keyword(s): Print media, Challenges, Prospective, Advertisements, Government

EXPLORING THE EFFECTS OF CELEBRITY ENDORSEMENT IN ELECTRONIC MEDIA ADVERTISEMENTS ON PURCHASING BEHAVIOR OF CITIZENS OF SARGODHA CITY

Journal:Journal of Management and Research (SBE), 2016, Volume 3, Issue No 1

Author(s): Adnan Khaliq Bhatti, Mehwish Fiaz

Keyword(s): Celebrities Endorsement, Advertisements, Purchasing Behavior, Celebrity

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