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Determining the Role of Content and Frequency of Advertising SMS in Predicting Attitude of Consumers Toward SMS Advertisement

Journal:Abasyn University Journal of Social Sciences (AJSS), 2015, Volume 8, Issue No 2

Author(s): Hafiz Muhammad Ishaq, Ayesha Javed, Yasir Karim

Keyword(s): Entertainment, Infotainment, Irritation, Credibility, Advertising, Value, Frequency of Contact, Attitude of Consumers toward SMS Advertisement, Islamabad

Determining the Role of Content and Frequency of Advertising SMS in Predicting Attitude of Consumers Toward SMS Advertisement

Journal:, 2015, Volume , Issue No

Author(s): Hafiz Muhammad Ishaq, Ayesha Javed, Yasir Karim

Keyword(s): Entertainment, Infotainment, Irritation, Credibility, Advertising, Value, Frequency of Contact, Attitude of Consumers toward SMS Advertisement, Islamabad

Results: 0-2 of 2

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SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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