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Search Results for: Yasir Rashid

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Exploring The Role Of Phronesis In Social Innovation: A Case Study Of Dr. Ruth Pfau

Journal:Pakistan Journal of Applied Social Sciences (PJASS), 2019, Volume 9, Issue No 1

Author(s): Ansar Waseem, Yasir Rashid

Keyword(s): Phronesis, Practical Wisdom, Value Judgement, Social Innovation

Customer Attitude towards Online Ads of Smartphone Brands: A Netnographic Analysis of User Generated Comments on YouTube

Journal:Journal of Management Sciences (JMS), 2018, Volume 5, Issue 2

Author(s): Yasir Rashid, Muhammad Zeeshan

Keyword(s): Netnography, user generated content, Youtube ad, consumer attitude, Sentiment Analysis

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