Journal:Journal of Management Sciences (JMS), 2018, Volume 5, Issue 2
Author(s): Yasir Rashid, Muhammad Zeeshan
Keyword(s): Netnography, user generated content, Youtube ad, consumer attitude, Sentiment Analysis
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Journal:Journal of Management Sciences (JMS), 2018, Volume 5, Issue 2
Author(s): Yasir Rashid, Muhammad Zeeshan
Keyword(s): Netnography, user generated content, Youtube ad, consumer attitude, Sentiment Analysis