Shahzad Khalil




Area of Study


Institute

Education& Career

MBA/PGDM

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Family Details

MBA/PGDM

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

The Impact of Consumption Value and Customer Delight on Retail Brand Equity: The Mediating Effect of Brand Experience

Category : X

Authors :

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The study is investigating how consumer value influence retail brand equity (RBE) via intervention of brand experience. The study is employed Holbrook value typology i.e. excellence, entertainment, aesthetics,….... Continue Reading

Share : Posted : 12 Aug 2024