Abstract
Modern farming affects socio-cultural values and encourages capital intensive farming. Punjab is the biggest province of Pakistan having 67 % population living in the rural areas where kinship, cast and Biraderi have been particular complex contexts based on specific socio-cultural cooperation in the farming activities. There is no doubt that modernization of agriculture has been a successful, but only in the limited terms. However, the approach of modernization of agricultural research and development is inadequate particularly in heterogeneous environment of Pakistan where informal cooperation influences the farming practices. This research study focuses on the traditional value of cooperation in farming. This study deals with how modernization of agriculture is affecting the farming related socio-cultural local cooperative networks, exchange of labor among farming families, sharing of indigenous knowledge, seed, dairy products, animals and vegetables as well. Such cooperation occurs seasonally and occasionally among the farming families. The main goal of this study is to enhance productivity keeping without undermining the cooperative networks among the rural people in Punjab, Pakistan. The research was conducted for doctoral dissertation in 2018 in the rural Punjab, Pakistan.