Abstract

The purpose of this research was to identify factors influencing the adoption of mobile learning from learners’ perspective. Mobile learning has become an emerging educational platform which is gaining popularity in the context of developed countries. However, there is research gap that abstains from providing a complete view of mobile learning adoption in the context of developing countries. To the best of our knowledge, no notable conceptual model is proposed in order to measure students’ intention towards mobile learning. In order to address the gap, Mobile Learning Adoption Model (MLAM) is proposed on the basis of Technology Acceptance Model (TAM) and Unified Theory of Technology and Use of Technology (UTAUT) model. An online survey is conducted to collect data from 158 students at undergraduate, graduate and postgraduate level in Pakistan. Structural Equation Modeling (SEM) is employed to observe the data fit for measurement model by using AMOS 20. The results of the study revealed differences in the perception of students belonging to the discipline of Information Technology (IT) and Non-IT. In addition, two constructs i.e. mobile readiness and perceived mobility are found to be strongest contributors in influencing the behavioural intention of students towards mobile learning systems. The authors assert that the key findings are useful for policy makers, decision makers and researchers. The proposed mobile learning adoption model i.e. MLAM can be used as a guideline for the implementation of mobile learning systems in Pakistan.