Abstract
One of the immediate needs of present is to promote Communication and Media research in a changing world. For sustainability, social inclusion is one of the core element, so it is a dire need of time to improve the understanding that how social media is used? People make their perceptions through Social media. People get information and entertainment through Social media. Social media has become very popular medium throughout the world. People share ideas, information, and pictures to update others. This study will explore the nexus of Social media and political campaigns. This study will find effects of Social media on youth’s perception in transforming their voting behavior. Research will explain effects of using social networking sites like Instagram, Facebook and Twitter, on perception of youth regarding voting behavior. Nowadays social media has become very popular medium in making perception of public. For this purpose, researcher conducts a survey study in Sahiwal city ,Pakistan. The respondents were from Sahiwal city, and the survey study was conducted on 103 respondents. For most of the people, Social media is the only source of getting news regarding politics. For political aspect Social media has a positive impact on voting pattern and political campaign. The trend of using Social media is increasing in Pakistan, and so its importance in re-imagining politics and political behavior is gaining admiration.