JOURNAL OF MANAGEMENT SCIENCES (JMS)

Effect of Offline Parent Brand Dimension on Online Trust, Satisfaction and Loyalty: In Context of Newspaper Industry

Author(s): Reema Frooghi, Syeda Nazneen Waseem, Sahar Afshan, Zubair Shah

Keyword(s): Newspaper offline brand dimensions, website loyalty, website trust, website satisfaction, Pakistan newspaper industry

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Impact of Role Model on Behavioral and Purchase Intentions among Youngsters: Empirical Evidence from Karachi, Pakistan

Author(s): Muhammad Zubair Haroon, Mirza A. Haq, Najmonnisa

Keyword(s): : Vicarious role model, Celebrity endorsement, Brand loyalty, Purchase Intention, positive word of mouth

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Banking on Corporate Social Responsibility

Author(s): Cyril Peter

Keyword(s): Banks, Corporate Social Responsibility, Banking Industry, CSR

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The Impact of Structural Empowerment on Organizational Citizenship Behavior-Organization and Job Performance: A Mediating Role of Burnout

Author(s): Hina Jaffery, Hassan Farooq

Keyword(s): Structural empowerment, organizational citizenship behavior- organization, Job Performance, job burnout

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