JOURNAL OF MANAGEMENT AND RESEARCH (SBE)

AN EMPIRICAL EXAMINATION OF BRAND LOYALTY VIA CUSTOMER DELIGHT IN PAKISTAN

Author(s): Hera Anam, Dr. Rafia Faiz

Keyword(s): Customer delight, Attachment, Brand engagement, Brand loyalty

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INVESTIGATING THE LEVERAGE COMPOSITION OF PAKISTANI FIRMS THROUGH THEIR DETERMINANTS

Author(s): FARAH YASSER

Keyword(s): Leverage, Determinants of Capital Structure, Agency cost, Collateral value of assets, Bankruptcy cost

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TRANSFORMING INTO A LEARNING ORGANIZATION THROUGH HR INITIATIVES AND MANAGERIAL FACTORS: A CASE OF AVARI HOTEL, LAHORE

Author(s): Namra Rehman, Atif Hassan

Keyword(s): Hospitality Industry, Avari Hotel, Learning Organization, success, Rapid Expansion

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EXPLORING THE EFFECTS OF CELEBRITY ENDORSEMENT IN ELECTRONIC MEDIA ADVERTISEMENTS ON PURCHASING BEHAVIOR OF CITIZENS OF SARGODHA CITY

Author(s): Adnan Khaliq Bhatti, Mehwish Fiaz

Keyword(s): Celebrities Endorsement, Advertisements, Purchasing Behavior, Celebrity

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