Journal:The Lahore Journal of Business, Volume 8, Issue No 2
Author(s):
Keyword(s): Brand Loyalty, brand switching, Young Consumers, Smartphone
Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 1
Author(s): Sohail Kamran
Keyword(s): Mobile Phones, Young Consumers, Problematic Consumption
Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Special Issue - AIC
Author(s): Qazi Mohammed Ahmed, Madeeha Irshad, Mohammed Ali, Dr Asif Mian
Keyword(s): Social Media, Consumer Generated Content, Young Consumers, Advertising, Attitudes, Motivations