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An Empirical Analysis of Customers’ Preferences for Bank Selection: A Comparative Study of Small Business and Individual Customers

Journal:The Pakistan Journal of Social Issues, 2018, Volume IX, Issue No 1

Author(s): Zafar Iqbal, Mushtaq A Sajid, Muhammad Khalique, Muhammad Saim Hashmi

Keyword(s): Bank Selection criteria, SME's, Individual Customers, Service Quality, Quality of Service Provider

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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