Abstract
This research has studied the bank selection criteria for individual and business (SMEs) customers by considering the relative influence of quality of service provider and quality of service on decisions of customers about choosing a bank. 600 Sampled respondents were small business entrepreneurs and general individual customers being distributed equally. To find out the answers of research queries and identify the significant factors, study has used average response score method. The study founded that both aspects including quality of service provider and quality of service have significant influence on decisions of customers about choosing a bank. Both business and individual customers considered location of bank, charges, fees and commissions on services, speed of services, availability of credit and their competitive rates, , features of service, way services delivered, clear communication and meeting with managers, reputation of bank, age and size of bank, commitment of bank management, complaint handling recommendations by others, previous experience, advertisements, safety and modern technology. Frequent meetings and commitment of bank manager have lasting impacts on the behaviors of customers. So banks’ policies should be devised in the lights of customer preferences and needs.