Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 1
Author(s): Tanveer Abbas, Muhammad Abrar, Asif Iqbal
Keyword(s): eWOM, Brand Awareness, brand image, customer purchase intention, mobile users
Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 1
Author(s): Tanveer Abbas, Muhammad Abrar, Asif Iqbal
Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 2
Author(s): Tanveer Abbas