Impact of Social Media Advertisement on Customer Purchase Intention: A Sequential Mediation Analysis
Journal:Abasyn Journal of Social Sciences, Volume 16, Issue No 1
Author(s): Saroosh Tariq, Anam Tariq, Areesha Raweem, Hafsa Tahira, Jannat Amjad
Impact of Social Media Advertisement on Customer Purchase Intention: A Sequential Mediation Analysis
Journal:Abasyn Journal of Social Sciences, Volume 16, Issue No 1
Author(s): Saroosh Tariq, Anam Tariq, Areesha Raweem, Hafsa Tahira, Jannat Amjad