Journal:Pakistan Journal of Social Sciences (PJSS), 2015, Volume 35, Issue No 2
Author(s): Khawaja Khalid Mehmood, Jalal Hanaysha
Keyword(s): Hedonic Value, Utilitarian Value, customer satisfaction, Brand loyalty, Retailing
Journal:Pakistan Journal of Social Sciences (PJSS), 2015, Volume 35, Issue No 2
Author(s): Khawaja Khalid Mehmood, Jalal Hanaysha
Keyword(s): Hedonic Value, Utilitarian Value, customer satisfaction, Brand loyalty, Retailing