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Journal:Lahore Journal of Economics, 2017, Volume 22, Issue No 2

Author(s): Humaira Asad, Faraz Khalid Cheema

Keyword(s): Asset pricing, q-factor model, Karachi stock exchange, stock return

Journal:Journal of Management and Research (SBE), 2018, Volume 5, Issue No 1

Author(s): Rafia Faiz, Humaira Asad, Dilawayz Paracha, Rehan Ahmad Faiz

Keyword(s): advertisement perception, consumers’ attitude, Credibility, entertainment, local cable advertising, marketing