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Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention

Journal:Business & Economic Review (B&ER), 2016, Volume 8, Special Issue

Author(s): Muhammad Khan Riaz, Waseef Jamal, Farzand Ali Jan

Keyword(s): Ethnic background, conflict management styles, organizational demography

Journal:, 2017, Volume , Issue No

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention