Journal:Journal of the Research Society of Pakistan, Volume 58, Issue No 2
Author(s): Saima E.Shahid, Dr. Ayesha Ashfaq
Keyword(s): Advertising, cultural values, Cultural Change, Globalization, multinational companies, television
Journal:Journal of the Research Society of Pakistan, Volume 58, Issue No 1
Author(s): Shazia Ismail Toor, Dr. Savera Shami, Dr. Ayesha Ashfaq, Sadia Shakoor
Journal:The Pakistan Journal of Social Issues, 2018, Volume IX, Issue No 1
Author(s): Saba Ijaz, Dr. Ayesha Ashfaq
Keyword(s): Scandals, Print & Electronic media treatment, Privacy, Sensationalism, framing