Abstract
The present study explores “The Role of Media in Promoting Democracy in Southern Punjab Pakistan”. The basic purpose of the study is to find out media’s role in political awareness, making public opinion, need of media in democratic system, auditing political parties, freedom of media in democratic system, giving right directions to political parties and speak for human rights and power. Present study is conducted under the light of “Agenda Setting Theory & Gate Keeping Theory”. The research conduct on the methodology of survey and questionnaire is used as tool for data collection. Data is collected from the 450 respondent’s age 18 to 60 years old including males and females of Southern Punjab on the basis of available and convenience. Two districts of each division are selected for data collection. The study conclude that media has great role in promoting democracy. Urban people especially educated community is attracted by the media for political awareness, opinion making and bringing people close to the political process. Moreover it is concluded that media is involved in auditing political parties and is performing its watch dog role for the promotion of democracy.
Keyword(s)
Media, Democracy, Political Parties, political awareness, political opinion