Research and development (R&D) charts out a framework through which professionals can establish useful linkage with information and research resources to put knowledge into practice. Whilst, the research and development (R&D) centers play a core role in productive management by developing collaborations among higher education institutions, modern research centers and industry. The present study aimed to analyze how much the research and development (R&D) centers are active in managing research and development practices to thrive research culture at public sector universities in Pakistan. The study was descriptive in nature and a questionnaire was used as a research tool which was finalized after its pilot testing. After validation of questionnaire, researchers personally visited and involved some learned people to collect data from 23 selected universities of Pakistan. Thirty respondents from each university were randomly selected as a sample. Keeping the views of majority of the respondents in mind, it may be concluded that research and development (R&D) centers are showing low efficiency while endorsing product management at public sector universities of Pakistan. The big and basic reason behind this poor product management of research and development (R&D) centers is the lack of industrial setup and modern research centers.
Research and development, product management, advancement, innovations