Abstract
Pakistani society has diverse cultural change history. After independence society face many cultural domination in different decades of last century. Through globalization, and media activism from nineties, Islamic culture are dominating by Western culture continuously, specifically in Pakistan's cities areas. Both cultures has a lot of differences in the attitude of religion, beliefs, traditions, values and other ways of life. These changes seriously effects the society especially the youth of Pakistan. The purpose of this study is to explore the effect on university students in context of positivity and negativity of western culture and to suggest an appropriate directions in this situation. Data were collected through questionnaire on the observations and the experiences of teachers from four universities of the Punjab. A developed instrument was used to assess positive or negative effects of foreign culture on students behavior. The study results showed that cultural negativity dominate the positive aspects of foreign culture due to double mindedness, family backgrounds, misguidance and lack of counselling facilities. researcher recommend many suggestions on basis of finding, how to cope this situation and how students can avail the benefits of foreign culture and can save him from the negative aspects of this culture.