Abstract
Media can disseminate unity among masses by highlighting their problem and issues.News media informed with updates.For political information voters rely media. Elections are considered back bone for a democratic political process. Elections are central instrument to get people‟s representative in democratic states.Voters get information and political knowledge through media and make their perception regarding voting behavior. Media is the initial source of information and knowledge about politics and current affairs. Political knowledge and information gained from news media serves as a basis of individuals‟ voting behavior and decisions. Political news exposure is a key variable to effect on voter‟s behavior and attitudes For this descriptive study data is collected through cross sectional survey method in Lahore Division. Multistage purposive sampling technique was used for taking the sample of voters. Findings of the study provide an understanding of relationship between news exposure and voting behavior regarding political issues awareness in general election in Pakistan.
Keyword(s)
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