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BRANDING AGRICULTURAL COMMODITY BASED INDUSTRY: THE CASE OF SPICE INDUSTRY IN PAKISTAN

Journal:Pakistan Journal of Agriculture, Agricultural Engineering and Veterinary Sciences (PJAAEVS), 2016, Volume 32, Issue No 2

Author(s): J. A. Qureshi, N. A. Syed

Keyword(s): branding commodity-based industry, spice industry Pakistan

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