Impact of Consumer Beliefs on Beef Buying Intention in Pakistan: An application of the Theory of Planned Behavior
Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Issue No 2
Author(s): Jamshed Khan Khattak, Dr. Syed Muhammad Mehdi Raza Naqvi
Keyword(s): Theory of planned behavior, evaluative behavior, affective behavior, subjective norm, perceived behavioral control, beef buying intention, Pakistan
Journal:, 2016, Volume , Issue No
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