The Impact of Market Orientation, Top Management Support, Use of E-Marketing and Technological Opportunism on the Firm Performance: A Mediated-Moderation and Moderated Mediation Analysis
Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2
Author(s): Adnan Ahmed Sheikh, Arfan Shahzad, Awanis Ku Ishak
Keyword(s): Use of e-Marketing, Market Orientation, Top Management Support, Technological Opportunism, Firm Performance, Textile Firms
Journal:, 2017, Volume , Issue No
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