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Search Results for: Peer Influence

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Social Media Advertising: from Antecedents of Ad Click to Purchase Intention with the Moderation of Web Trust

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Special Issue - AIC

Author(s): Muhammad Ahsan Athar

Keyword(s): Peer Influence, Perceived Invasiveness, Quality of Life, Privacy Concern, Ad Click, Web Trust, Purchase Intention

Peer Influence on Young Adults' Products Purchase Decisions

Journal:Business & Economic Review (B&ER), 2016, Volume 8, Special Issue

Author(s): Hasan Ashraf Khan, Yasir Kamal, Shehroz Saleem

Keyword(s): Peer Influence, Young Adults', Products Purchase Decisions

Results: 0-2 of 2

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