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Search Results for: Market Orientation

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The Impact of Market Orientation, Top Management Support, Use of E-Marketing and Technological Opportunism on the Firm Performance: A Mediated-Moderation and Moderated Mediation Analysis

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Adnan Ahmed Sheikh, Arfan Shahzad, Awanis Ku Ishak

Keyword(s): Use of e-Marketing, Market Orientation, Top Management Support, Technological Opportunism, Firm Performance, Textile Firms

The Impact of Learning and Market Orientation on Product Development:The Mediating Effect of Innovation Capability

Journal:Orient Research Journal of Social Sciences (ORJSS), 2018, Volume 3, Issue No 1

Author(s): Khawar Naheed, Muhammad Arif Nawaz, Badar Latif

Keyword(s): Learning orientation, Market Orientation, Innovation capability, Product development, business performance

The Impact of Market Orientation, Top Management Support, Use of E-Marketing and Technological Opportunism on the Firm Performance: A Mediated-Moderation and Moderated Mediation Analysis

Journal:, 2017, Volume , Issue No

Author(s): Adnan Ahmed Sheikh, Arfan Shahzad, Awanis Ku Ishak

Keyword(s): Use of e-Marketing, Market Orientation, Top Management Support, Technological Opportunism, Firm Performance, Textile Firms

Development of Entrepreneurial and Marketing Capabilities in Engineering & Technology Based Firms

Journal:Mehran University Research Journal of Engineering and Technology, 2017, Volume 36, Issue No 3

Author(s): Shahid Qureshi, Jan Kratzer

Keyword(s): Marketing Capability, Environmental Turbulence, Entrepreneurial Orientation, Market Orientation, Strategic Orientation, competitive advantage, Engineering and Technology Based Firms

Results: 0-4 of 4

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