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Revisiting uses and gratification theory: Mediation of Interpersonal Communication in linking Visual Communication through Holly Wood Movies and Media Orientation of young Girls

Journal:Journal of the Punjab University Historical Society, 2017, Volume 30, Issue No 1

Author(s): Anjum Zia, Syed Hassan Raza, Muneeba Ifthikar

Keyword(s): Visual Communication (VC), Hollywood movies, Interpersonal Communication (IC), Media orientation (MO), Structural Equation Modeling (SEM) and Young girls

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
2016
2017
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2019
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2021
2022

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