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Search Results for: Customer-based brand equity

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Corporate Sustainability and Customer-Based Brand Equity: Beverage Industry’s Perspective

Journal:Journal of the Research Society of Pakistan, Volume 57, Issue No 1

Author(s): Shamaila Gull, Syeda Nazish Zehra Bukhari, Saman Malik, Ayesha Shahid, Muhammad Safi Ullah Safi

Keyword(s): Brand Loyalty, Brand Awareness, corporate sustainability, perceived quality, Customer-based brand equity

Mediating Role of Customer Satisfaction between Corporate Social Responsibility and Customer-Based Brand Equity

Journal:Business & Economic Review (B&ER), 2018, Volume 11, Issue No 1

Author(s): Ifzal Ahmad, Khurram Shahzad, Asma Gul

Keyword(s): Corporate Social Responsibility, Customer-based brand equity, customer satisfaction, Expectation confirmation theory, Pakistan

Results: 0-2 of 2

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