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Journal:Journal of the Research Society of Pakistan, Volume 57, Issue No 1

Author(s): Shamaila Gull, Syeda Nazish Zehra Bukhari, Saman Malik, Ayesha Shahid

Keyword(s): Brand Loyalty, Brand Awareness, corporate sustainability, perceived quality, Customer-based brand equity

Journal:Business & Economic Review (B&ER), 2018, Volume 11, Issue No 1

Author(s): Ifzal Ahmad, Khurram Shahzad, Asma Gul

Keyword(s): Corporate Social Responsibility, Customer-based brand equity, customer satisfaction, Expectation confirmation theory, Pakistan