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Top 10 Articles of the Journal

• The Impact of Consumption Value and Customer Delight on Retail Brand Equity: The Mediating Effect of Brand Experience
• Examining Firm Competitiveness: A Life Cycle Theory Perspective
• Financial Market Evolution and Corporate Finance Strategies in Pakistan
• Investigation of Managerial Burnout in the Van Accommodation Sector
• Time-Varying Dynamics of Private Consumption in Pakistan
• Fostering Knowledge Management Behavior through Knowledge-Oriented Leadership in Higher Education Institutions
• Effect of Corporate Governance on Cash Management in Family-Oriented Firms
• Unlocking Kashmir's Tourism Potential: Examining Challenges and Intersecting Opportunities with the Freedom Movement
• A Critical Assessment of the Impact of Loan Defaults on Profitability of Banks: A Case Study of HSBC Bank PLC
• Performance Evaluation of Pharmaceutical Industry During COVID-19: An Analysis of Return & Company Fundamentals