Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention
Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2
Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra
Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception
Journal:, 2017, Volume , Issue No
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