The present study explores factors that contribute to the making of career and study choices of female students enrolled in postgraduate programmes in Pakistan. This study collected data from students enrolled in Masters and MPhil programmes using a focus group discussion data collection strategy. The focus of data analysis was to unearth reasons given by the participants of their career choices and discover factors that influenced their career choice. The focus group discussions revealed that family and female representation in textbooks were the main reasons for their choices. Female role models that could inspire them to select a particular profession were missing in the textbooks. To address this gap and omission and to help female students in making better study and career choices, this study suggests that the textbook regime in Pakistan should make more space for female-centered content and present to pupils the life stories of successful women in different fields.