Abstract
Following the theoretical constructs of collaboration theory in coastal tourism destination planning, this study identified the legitimate stakeholders to their salience in coastal tourism of Sindh province, Pakistan. Taking three salience attributes, i.e. power, urgency and legitimacy, a total of 37 stakeholders were identified and then grouped into eight different classes. The study finds that coastal tourism in the province is a multi-sector and interdisciplinary domain. Further, the results reveal that coastal tourism follows sectoral management approach. Stakeholders' collaboration is recommended to overcome the prevailing power based-sectoral management approach. The paper contributed to existing literature in terms of power sharing mechanism for sustainable development of tourism.