Abstract
Climate change is an unequivocal and scientifically proven reality. Numerous intertwined contributing factors and politics of climate change have made the phenomenon very complex. Most of the factors responsible for this irreversible process of climate change are also known to be anthropogenic in nature. Climate change is an issue of a monumental magnitude and the entire globe is facing a great challenge to its existence. Various stakeholders like governments, scientists, thinkers and policy makers have contending views on the issues related to climate change because they see these from different angles. Awareness and thorough knowledge about climate change is essentially required to tackle its ensuing problems. The paper argues that requisite awareness about climate change is lacking among government, state institutions and general public in Pakistan, which impedes adaptation and mitigation processes. Media can play a very significant role in raising awareness about the causes of climate change and preparing the people to rise for sustainable use of resources.
Keyword(s)
Climate Change, Media, Role of Media, Print Media, Electronic Media