Abstract
An increasing body of academic knowledge suggests that there is no single ideal strategy in second language learning and use, since there are various factors involved in learning i.e. needs, styles, context and types of learners. Present study explores Language Learning Strategies and their types, with particular focus on learner’s styles and individual characteristics. Study also looks at application and effectiveness of strategies in second language learning and proficiency. Authors identified application of several strategies in language classroom in the context of Pakistan. Authors also revealed that there is no single best strategy in language learning. Language teachers need to figure out fitting strategy and adjusting it appropriately to learners’ specific style, context and socio-cultural background.