Abstract
In today’s vibrant world when everything is changing and there is also a theoretical and methodological progress in the field of creativity then thorough understanding of creative process is the only way to progress. So, researchers are working hard to have a deeper understanding of this phenomenon, as well as of the effect of multiple forces operating at different levels of creativity. Demirkan & Afacan while describing creativity in design context revealed that “creativity as a natural component of design process has often been characterised by the ‘creative leap’ that occurs between problem and solution space.” While according to 'Encyclopaedia of creative designing’, it is “a professional activity that is practiced by designers in a variety of design fields such as architecture, engineering, or industrial design. Creativity in fashion designing is artistic as well as scientific. Artistic creativity is most visual type of creativity as it is measured in composition, balance, dynamics, colour and material whereas, scientific creativity is most often concerned with intuitive capability. Intuition is based on some background but it is not always creative. Therefore creativity has a wide spectrum and it aids in the designing of the products. The present study aims to assess the creative choices of the BS part II third year apparel designing students. The main objective of this study was to analyse the preferences of the novice fashion illustrators from the dimensions creativity while designing creative apparel. The selected dimensions of creativity from which novice fashion illustrators has to make creative choices includes aesthetics in the apparel design, effectiveness in the apparel design, elaboration in the apparel design, novelty in the apparel design, originality in the apparel design appropriateness in the design and functionality in the design. The study will significantly contribute in helping the teachers in understanding that which dimensions of creativity is more preferred by the novice illustrators who receive apparel designing training for approx. six months in a classroom situation. Coupled with this, it will help them in making amendments in their teaching techniques. The study will also help the teachers in applying those teaching techniques which will help the novice designer in making the right creative choices from the dimensions of creativity. Coupled with this, it will also help the fashion designers as well as the consumers of Pakistani society in understanding that why any-one dimension of creativity is more preferred by the designers than the other.