Abstract

This research focuses on the public’s opinion about the role of Pakistani entertainment channels in accordance with the ideology of Pakistan. Gallup survey found that entertainment channels are most viewed in Pakistan. Religion is the integral part of the ideology of Pakistan so the content presented on media is important to analyze in accordance to values and beliefs. With the survey conducted on the selected sample of 200 people, the research concludes that public accepts as true that Pakistani entertainment channels are deteriorating the ideology of Pakistan.